Answer to Q2

Q2

One reason as to why the two trailer consisting vampires are so popular as that they appeal to the audience. This genre can be seen as a hybrid as both movies mix with a romantic genre which would stereotypically attract a young female target audience. Judith Butler was a feminist who believed that gender roles were socially constructed and and according to the Eclipse trailer, the character of Bella is portrayed to being a fighter within war that takes place between the other vampires and this subverts the stereotypes of women being of a lower stature than men and also, due to her character's role, many young women may appreciate this and may aspire to be like her being one of the many reasons as to why outsiders, such as vampire movies are so popular. 

Another reason as to why this genre in particular is very successful is that the target audience (generally women aged between 15 and 24 viewing the genre would feel a sense of Blumler and Katz' theory within Uses and Gratifications as this allows them to feel a sense of escapism as they would feel emotionally Engaged to what is happening upon the screen leading to the sales and profits to increase for movies such as the Twilight Saga and other outsider movies such as Spider-man or Juno as they are seen to be different and who don't socially fit within society. 

It could be further argued that outsiders such as vampires are seen as popular due to the stereotypes we associate with them, some of which include their mysterious background overall as mythical creatures which may indulge the audience into their characters which may lead to them wanting to find out more about them.