Respected news brands such as The Telegraph, The Guardian and The sun are useful for both news brands and Twitter. As newspapers revenue as gone very down hill and people don't tend to purchase it due to web.20 in the St century. Also, most newspapers have free on-line news which people tend to read on their phones from apps and on the internet. Also, for example if a massive event occurs such as the missing Malaysian plane many newspapers will have different views and articles. Due to this, they may post it as a tweet. This creates a debate on twitter and could become a trending topic. When a tweet from a news brand becomes popular and is trending this encourages more people to follow the news brand.
Why in turn is Twitter good for respected news brands?
Twitter is good for respected news brands, as we're living in the 21 century many people are inclined to view their latest updates on the internet. As for example, most people may be out commuting to work and so on. For instance, when someone's on there lunch they may only have 30 minutes but if they want to be updated with the news world and different organisations there first response would be to head straight away to the internet. As, they know they'll view the latest information. Moreover, most youths and adults have twitter as there social networking sites, and when they follow the news brands on twitter they will regularly go on twitter to refresh there account and be updated with news automatically. Twitter, will have more followers on a regular basis due to this. As, when people follow news brands they straight away trust the tweets. As it's a common human way of interacting with 'professional' news brands.
What does the report say about trust in Twitter and journalists ? (page 34-36)
Finally, it is worth pointing out that, in the large part, the relationship between Twitter and news brands - and how it impacts on the relationships both have with their readers and users - is founded on trust.When it comes to news content, trust is an important part of the process. Almost half of all Twitter users, and almost two thirds of news-brand users, say it is important that news on Twitter is verified by a respected brand.
This helps build trust in the content.
Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?
Yes it is as people tend to trust news organisations, and they are representing a specific news brand. If they become to drawn into banter. They may tend to forget their job as a professional and could harm their image in the media. Moreover, this serves a bad reputation for them as the media will create a wrong image about the news brand themselves,which will also cause a conflict between the media and twitter. As people will become very anxious as if they can't trust verified account users, they will tend to avoid going on Twitter again!
Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers.
I think n&d has had a positive impact on traditional newspapers, this is because "the world is changing and newspapers have to adapt". This quote is being applied in today's world as newspapers evidently are updating to social networking sites because this is what audiences are attracted to. This means that newspapers can adapt and find a new way of increasing their sales revenue, this is also useful as news organisations can interact with audiences and create debates from around the world.
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