New and Digital media - end of unit question

What are the possible benefits and problems attached to the Internet? 

The media constantly changes everyday and involved new and digital technology. For example, before technology such as computers, laptops, iPads, smartphones etc. came out,  media such as newspapers and magazines would constantly be used and these were things that were important, however, due to this change, this encourage a lot more advertisement and allowed people to share more ideas amongst each other. 

New technologies such as viewing articles online compared to reading them in newspapers changed a lot of things and allowed people to interact by commenting on the bottom of the articles starting biased wars as to what they believe in leading to technology to evolve quicker than ever. New and digital technology targeted all different types of target audiences ranging from adults to younger children drawing in a large target market being a stereotype linking to Perkin's theory of having some element of truth within each stereotype and the new and digital media, in this case, is usually known for attracting the younger generation of people.  

One benefit attached to the media includes sharing views and ideologies of what people feel amongst one another by sharing things from many to many, one to many or many to one. By doing this not only gave people the opportunity to share ideas but also lead to a raise in awareness. For example, on YouTube, well known artists of today such as Justin Bieber's career started because of the use of new and digital media allowing him to be one of the most searched people upon the whole web. 

One problem attached to the internet includes things such as institutional bias and this is where institutes allow their ideas to take over and to be well known so that they can share their views with more people getting them to believe in more things that the institutes believe in. For example, institutions such as Fox News are known for only showing one-sided stories; one impact of them doing this effected the voting within the US.'We find a significant effect of the introduction of Fox News on the vote share in Presidential elections between 1996 and 2000. Republicans gained 0.4 to 0.7 percentage points in the towns that broadcast Fox News.'  -Being a potential downfall for the reputation for not only the internet but for the whole new and digital media. Linking to Pareto's Law of 80/20 showing that 80% of votes were due to the 20% of bias shown on television. 

Overall and personally, my opinion is that the internet can be positive but can also cause problems depending on how people make use of it. The positives can be that more ideologies get across to people and opinions are shared in order to gain more awareness, however, on the other hand, negative things such as biased views also encourage more wars to take place such as political wars for example.  

Pareto's law

1) What is Pareto's Law? Sum it up in a paragraph.

Pareto's law 'states that, for many events, roughly 80% of the effects come from 20% of the causes'. For example, the law started off and was based off the idea of 80% of Italy being owned by 20% of the people. This law was so useful that it could be applied to computer science as for example, Microsoft noted that by fixing the top '20% most reported bugs, 80% of the errors and crashes would be eliminated.'

2) What other industries or examples can you apply the 80/20 rule to?
Microsoft - computer engineering
The business industries e.g. 

• 80% of a company's profits come from 20% of its customers
• 80% of a company's complaints come from 20% of its customers
• 80% of a company's profits come from 20% of the time its staff spend
• 80% of a company's sales come from 20% of its products
• 80% of a company's sales are made by 20% of its sales staff

3) List three arguments in FAVOUR of Pareto's Law applying to the internet:

Twitter owns vine 
Google owns YouTube
Google owns Blogger
4) List three arguments AGAINST Pareto's Law applying to the internet:

Instagram - everyone is equal posting pictures as the instagram HQ do not have all access to everyone posting pictures. 
FB - People are able to post things from one to many or many to many people 
Twitter - Does not always control what people tweet like any other social network. 


Finally, answer the following question:

5) Even if Pareto's Law applies to internet ownership, does it still apply to the content we read online?

Sometimes; maybe, idunno :( 

Article of the week... Tom Daley's YouTube video

http://www.theguardian.com/media/2013/dec/03/tom-daley-youtube-video

• Positive representation overall for his lifestyle choice 
• Thanking the internet for 'brands to take control of their narrative' 
• 'Daley demonstrates why celebrity brands must quickly embrace transparency in an open and candid way'
• One sided argument leading to the encouragement on homosexual rights 
• Talks about how Tom Daley sets a good example for people. 'Tom Daley teaches us some valuable lessons' 
• Article doesn't use the words 'homosexual' or 'gay' or 'bisexual' connotes that they do not want to label his lifestyle choice, showing a sense of bias towards who he is being an overall positive article. 

From the article as an overall, it showed to support who Tom Daley is and how he was an inspiration to people and how people like him within the industry being a celebrity brand must be able to 'quickly embrace transparency in an open candid way, before a high-profile TV vehicle catapults them to prime time.' Also, within the article, due to Tom's sexuality, as he claims within the video, of him being a bisexual, none of the words are mentioned as this may show how the writer of the article is one-sided and may respect the choices that he has made being in a relationship with a man and how he 'came out of the closet' through using technology such as new and digital media, YouTube. The article also states that 'The London 2012 bronze medalist has decided to use YouTube as the means to out his narrative. This is an impressive example of strategic control.' continuing to praise him. The comments overall on the article were a mixture of both positive and negative as some people vouched for his sexuality whilst other claimed that other people in other countries such as Russia may have insults yelled out at him from different crowds whilst performing within these places as it is ILLEGAL for anyone to be openly gay within countries such as these.