1)
Within the Ian Tomlinson case, the police are portrayed within a very negative manner as this one example of a boy getting killed by a police officer has spread throughout the media, brainwashing people and making them believe that police officers such as himself are spiteful. However, as this was not within the police's intentions to kill the boy, it was made out to look like he was. The new and digital media created a different story by favouring a death of a boy who could have been doing the wrong thing leading to a reason as to why the police officer may have hit him like he did. On the other side of the story, it is said that without the web being there to help favour the victim, the story may have never gone to court.
2)
I believe that the new and digital media does in fact alter the way people think and behave as it challenges ideologies of certain things and it puts the power of dictatorship within the audiences' hands within the media as factors such as commenting upon certain articles, videos or other aspects of the media may disagree with certain media put up for everyone to see. The comments may allow on-line wars as for example, if people disagree with something that has been posted up being a video, then more people may be encouraged to put their views across upon the video and may either get their comment reported or may either get their points across into making the video been taken off of the website.
3)
Due to the new and digital media being a contemporary tool, we, the audience, no longer depend on 'old school' forms of media such as newspapers or magazines as they can be made and found on-line. I believe that with this new technology, unlike the older times, the audience have just as much power as the publishers allowing certain things of the media either being glorified or taken down.
4)
Hegemonic vs alternative ideologies of:
The Royal Family - Wealthy, big family, UK, positive impact upon society as people may aspire to be like them, Royal Wedding, Royal baby// Good for nothing, doing nothing for the UK.
Education - Bad thing as schools are seen to be failing, exam results have only gone up as exams are now easier than before// Good schools, poor schools.
Police - Good as they look out for society, people feel safe, protect the people//Violent, tragic, abusive.
NHS - UK love them due to it regularly being free unlike other countries such as the US as a lot of people within the UK are struggling to cope with bills// Slow service, keep people in the hospital for days for no reason
Politicians - Money stealing, very negative, not trusted// Great ideas, creative.
The armed forces - Heroes, go out to war fighting for the UK// Violent, killing people, going against peace.
Shivani, you've made some very good points and I'm delighted to see an understanding of both hegemony and dominant ideology as well as the impact new and digital media may have on this. However, for the examples in task 4, you've written what the dominant or hegemonic perspective is but not what the task is - to find examples of this hegemony being challenged by new and digital media.
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