- Positive representation overall for his lifestyle choice
- Thanking the internet for 'brands to take control of their narrative'
- 'Daley demonstrates why celebrity brands must quickly embrace transparency in an open and candid way'
- One sided argument leading to the encouragement on homosexual rights
- Talks about how Tom Daley sets a good example for people. 'Tom Daley teaches us some valuable lessons'
- Article doesn't use the words 'homosexual' or 'gay' or 'bisexual' connotes that they do not want to label his lifestyle choice, showing a sense of bias towards who he is being an overall positive article.
From the article as an overall, it showed to support who Tom Daley is and how he was an inspiration to people and how people like him within the industry being a celebrity brand must be able to 'quickly embrace transparency in an open candid way, before a high-profile TV vehicle catapults them to prime time.' Also, within the article, due to Tom's sexuality, as he claims within the video, of him being a bisexual, none of the words are mentioned as this may show how the writer of the article is one-sided and may respect the choices that he has made being in a relationship with a man and how he 'came out of the closet' through using technology such as new and digital media, YouTube. The article also states that 'The London 2012 bronze medalist has decided to use YouTube as the means to out his narrative. This is an impressive example of strategic control.' continuing to praise him. The comments overall on the article were a mixture of both positive and negative as some people vouched for his sexuality whilst other claimed that other people in other countries such as Russia may have insults yelled out at him from different crowds whilst performing within these places as it is ILLEGAL for anyone to be openly gay within countries such as these.
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